About i4image

Image

What is “image”
Image is defined in the dictionary as “a mental conception” of a person or organisation”.  In other words, image is the set of beliefs or perception that we have about someone or something.  The perception we form initially is from the first impression we have when meeting someone.  It then evolves based on the ongoing relationship with that person or organisation.  Importantly, the first impression is almost always a lasting impression, whether it has been a success or not.  How someone or something looks is a major contributor to their image, and therefore their chances of success.

Why image matters
It is a fact that people often make assumptions based on limited information.  Someone can be perceived as professional, capable, successful and even trustworthy, or the opposite of any of these things, due to the way they dress and present themselves.  Verbal and non-verbal communication is also important in defining your image; however we generally observe a person’s appearance before anything else.  Imagine going for an interview – how do you want to be perceived and how will your first impression set you up for success?  Imagine you are meeting a customer to sell your new product – the same question applies as before.  How about a first date or an important meeting?  The list goes on...